What To Do When Clients Come Knocking: Patience in SEO Campaigns

I think I can speak for all of us when I say that we’ve all seen some SEO get berated or pressured because a particular SEO campaign isn’t going at the ‘right’ speed. Even when every procedure is followed to the letter and every option explored, sometimes it’s truly out of our hands.

Let’s look at several reasons why SEO’s don’t function as well and as quickly as we all might have hoped:

1) Even algorithms take time. High quality links, for example, withstand the test of time. Shoddy ones, links that attempt to manipulate the crawler and create an illusory sense of legitimacy, simply don’t. In other words, earning the algorithm’s trust is essential.

2) Patience with engines is vital. I know we’ve all seen a colleague, or maybe even ourselves at one point, luck out and get highlighted in a week or so. But that’s not very realistic. Sometimes the crawler process can take months.

3) Don’t forget those link partners. It can be a frustrating wait while that new viral content you posted or some other feature gets the attention it deserves.

And perhaps the last thing I should mention on this topic: it may take awhile to attract links and increase your standing from that, especially if you’ve just created new content. You won’t get counted by the search engine until those links start coming in, so sit tight!

Posted under Search Engine Optimization by Luna  Print This Post