What Color is Your Hat?

That might seem like a strange question in the SEO world, but it’s important, if you remember this: good guys wear white hats, and bad guys wear black hats.

There is a phrase in the SEO world called black-hat SEO. That means that you’re spamming the search engines and pushing against every boundary you can find to try to increase rankings and bring interest to your site. A lot of people do it, but it doesn’t work for everyone and it’s certainly not the ethical way to do things.

You need to practice something closer to white-hat SEO, which means that you do things the way the search engines ask you to. You follow their guidelines and you pay attention to what they ask of you so that your site is optimized the way that the search engines want it to be – the ethical way. If you’re too purist, however, you might lose out because there are a lot of people out there who aren’t purists.

You’ll find that the best SEO professionals often wear grey hats instead. They stay within the ‘law’ but they know when to push against a few boundaries.

Posted under SEO by Luna  Print This Post