The Importance of Competitive Research

Competitive research is, hands down, one of the most important processes in search engine optimization. It involves studying websites that are ranking for your targeted keywords in order to improving your rankings. When you begin an SEO project, you need to determine your goals in terms of content and links.

In order to beat the competition, you first need to be playing on the same field. As you work on optimizing your site, competitive analysis allows you retain your competitive edge and keep on top of your competitors. Getting to the top is only half the battle, staying there is much tougher.

You must understand why your competition ranks well and find out how your site matches up. This will help you set goals for coming up with additional content and your link campaign. Each keyword and industry can be extremely different so make sure to understand which sites are ranking well for your major keywords.

The most common mistake that those new to SEO make is assuming a site’s ranking is due to only one factor. There are literally over 100 components to Google’s algorithm; many different factors come into play when a site is ranking well. Several elements that otherwise would not carry much weight become tie-breakers.

Remember: the top ranking goes to the site that is least imperfect.

Posted under Basic SEO Techniques, Marketing, SEO by Luna  Print This Post