SEO In The Dating Niche

Dating is one of the most competitive industries when it comes to the web because so many well funded sites are appearing to grab their piece of the pie. The paid dating sites have huge revenue budgets to allow them to spend a fortune in SEO as well as advertising and promotion in general. The free sites however are able to recruit thousands of members which create thousands of internal pages on their websites creating a very strong search engine optimized site.

Both free and paid dating sites have their advantages and disadvantages, but for this case study we will discuss smart SEO techniques for promoting a free internet dating site that has an average monthly advertising budget but needs to do smart SEO. The simple SEO techniques still apply, such as strong on site content as well as submitting the site to a plethora of strong directories. The problem with being in the dating niche is that there are not a lot of dating related blogs like there are in other industries. This lack of normal every-day-joe blog’s means dating webmasters need to make up for it somewhere else, and that usually means it is a competition of buying the most links.

However, with a smart search engine optimization plan, this is not necessary. The are the recommended link building strategies for a site in the competitive dating niche would be social bookmarking, blog commenting, press releases, strong internal structure, and throwing a small contest to attract bloggers to write a dating site that they otherwise wouldn’t have on their blogs. Hope this is a good start for all of you in the free dating niche!

Posted under Business Strategies by collinlahay  Print This Post