Having Relevancy in your Link Building

When most people argue about link building in the dozens of popular webmaster forums around the internet, the usual fight is about whether it is better to get a handful of quality high pagerank backlinks or thousands of little low pagerank links to get your site to the coveted number one spot in Google. While it is extremely beneficial to have both a good handful of high pagerank links to influence your link popularity and internal pages pagerank, and at the same time, have thousands of lesser quality links to get the best of both worlds, neither argument is correct.

Ultimately, the best kind of link you can get is one that is of decent pagerank but is extremely relevant to your niche. Google’s algorithm is moving more and more towards being relevancy based, because that is how they can filter out spammy websites easier than truthful ones. Imagine owning a website that talks about weight loss but the only backlinks the websites have are from porn or gambling websites. Google knows that these links are not all legitimate, and so since they are not relevant they are not as strong.

Now imagine a small niche weight loss site with dozens of PR1-4 links from highly relevant weight loss blogs. Google knows that the weight loss blogs have good authority and are making content-relevant posts talking about your weight loss site and so these links will be far more beneficial than a single PR6 link from a gambling site.

The diamond in the rough is being able to get the highly authoritative and high pagerank websites that are relevant to your niche, which are the best of both worlds.

Posted under Link Building by collinlahay  Print This Post