Redirect the Right Way

A redirect may seem pretty straightforward, but you do need to understand that there are different kinds. Knowing that, means knowing which one to use in what circumstance. For example, you might buy several domain names because they are keyword rich and will help your business. By doing that, you can set all of them up to point (or redirect) to one site, and you won’t actually have multiple Web sites out there to maintain.

A 301 redirect is the one to use. This is the redirect code for something that is ‘permanently moved.’ It’s the only one that Google and other search engines accept completely and it won’t get you banned or penalized. If you use a 302 redirect, for ‘temporarily moved’ and you leave it there forever, you can be penalized by the search engines, which will certainly harm your business.

This didn’t used to be problem, but there is a lot more sensitivity in what the search engines look for today, and now a lot of 302 redirects that were fine before are causing many businesses headaches that they don’t need.

Posted under SEO by Luna  Print This Post