Pull Visitors and Links by the Thousands: Viral-Buzz-Baiting

Viral-Buzz-Baiting (as the name implies) is a mash-up of several powerful internet marketing techniques. Viral Marketing, Buzz Marketing, and Link Baiting combine to form this search engine optimization / internet marketing strategy.

The following is a day-by-day example of the promotion in action. I’ve skipped the ‘creation of content’ step and moved directly to publishing and promoting.

	Day 1 Content published by 6 pm. Promotion through contacts begins. Pushing the content requires constant attention. It’s impossible to guarantee success but hard work and valuable contacts always help. It’s a long sleepless night with lots of caffeine.

	Day 2 Promotion of content through network continues until the early afternoon. By 3 pm all resources have been exhausted and the buzz / link baiting nature of the content is left to stand on it’s own. Visitors are compounding hourly. Finally time to take a break!

	Day 3 The content has been republished on social networks by complete strangers. Visitors per hour peaks around 5 pm. The campaign is a huge success. It’s not possible to predict how much traffic a campaign like this will generate, but we are always happy with anything over 5000 visitors. This campaign has already resulted in 30,000 visitors.

	Day 4 Direct visitors and search engine traffic now account for a large portion of the traffic. The site is ranking page 1 for all searches associated with the content.

	Day 5 Traffic is trending slightly up again. Mostly due to direct visitors. Likely cause: email to friends. Usually traffic tapers off by Day 5.

The traffic and links generated rarely have instant sales potential. For a concept to “go viral” it must appeal to a large audience and particularly to opinion makers and trendsetters. Trendsetters do not usually “buzz” about commercial products. The concept here is to give something away, and gain an audience.

The true value comes from attracting people and links to your site. Success results in a lasting flow of traffic and recognition from the search engines. It’s also been our experience that the search engines like to ‘follow a leader’ – once you’ve had a successful viral-buzz-baiting event, your content from that point forward gets unique attention.

What does it cost? From start to finish this internet marketing technique often requires close to 80 hours of work. In addition it is necessary to enlist the help of other internet marketers that will call in the favors in the future. Pricing will vary depending on the nature of the site being promoted and the ideal content for that site. At a minimum you’ll need a marketing budget of a few thousand dollars to implement this strategy.

The long term lasting effects of a successful viral-buzz-baiting campaign are a competitive advantage to your business. Once you have the ability to command an audience to your site, the web becomes a much friendlier place.

This technique is one of the many powerful SEO strategies the Bloom SEO Company can use to benefit your online marketing campaign.

Posted under Buzz Marketing, Link Baiting, Link Building, Marketing, SEO, Search Engine Optimization, Viral Marketing by Admin