Yes, You Can Stay Ethical in Your SEO

‘Ethical SEO’ is not a typo for a CEO who is acting ethically in business. If you are well-versed in today’s technology, you will know that SEO is short for search engine optimization. When you add the word “ethical” in front of SEO, you are simply explaining a way to optimize your search engine without spammy tactics and other worries. If you use ethical SEO, you have to do the right thing every day in optimizing your content – no shortcuts, no cheating. In other words, use what you can to maximize your chances of getting people to your site and getting them to buy your products or services without guerilla marketing tactics, spamming their email boxes, annoying pop-up ads, ‘keywords’ that lead to a lot of garbage advertising, and the purchase of links.

Sometimes it’s difficult to be ethical, especially when your competitors often are not. Often the temptation to take the easy way out is there. However, it is possible to efficiently and effectively meet the needs of any site using ethical SEO. The good thing about an ethical SEO agency is that they will avoid trickery and always choose to act responsibly in an effort to get optimal results for the Website. In doing that, they will be able to make the site work for you. No matter whether you do your own SEO or hire someone, always choose to be ethical. It really is possible to succeed that way.

Having Relevancy in your Link Building

When most people argue about link building in the dozens of popular webmaster forums around the internet, the usual fight is about whether it is better to get a handful of quality high pagerank backlinks or thousands of little low pagerank links to get your site to the coveted number one spot in Google. While it is extremely beneficial to have both a good handful of high pagerank links to influence your link popularity and internal pages pagerank, and at the same time, have thousands of lesser quality links to get the best of both worlds, neither argument is correct.

Ultimately, the best kind of link you can get is one that is of decent pagerank but is extremely relevant to your niche. Google’s algorithm is moving more and more towards being relevancy based, because that is how they can filter out spammy websites easier than truthful ones. Imagine owning a website that talks about weight loss but the only backlinks the websites have are from porn or gambling websites. Google knows that these links are not all legitimate, and so since they are not relevant they are not as strong.

Now imagine a small niche weight loss site with dozens of PR1-4 links from highly relevant weight loss blogs. Google knows that the weight loss blogs have good authority and are making content-relevant posts talking about your weight loss site and so these links will be far more beneficial than a single PR6 link from a gambling site.

The diamond in the rough is being able to get the highly authoritative and high pagerank websites that are relevant to your niche, which are the best of both worlds.

Simple & FREE Password Management

If you are an SEO or multi-domain webmaster – or even just a social site junky, chances are password management is driving you crazy.  If you use more than one computer, accessing your stored passwords can be a real PITA.

In less than 5 minutes, that can all change.  Here is a step-by-step guide to setting up a permanent, flexible, and secure password management solution:

Step 1: Download KeePass.  Choose the Portable KeePass 2.xx version.

Step 2: Extract to a directory of your choosing.  Then run it – you may want to create a desktop or taskbar shortcut.

Step 3: Enter a master account password – choose something new, this is the one password you will ever need to know from now on.  Add one entry (the key icon).

Step 4: This is the powerful step that allows you to access your passwords from all machines and anywhere you happen to be.  Choose file > save as > save to URL.  Enter your ftp details.

Even if you don’t have a server, your ISP likely has given you some space to store a personal page or files.  If you don’t know your ftp details, contact your ISP or network administrator.  ** Choose an easy to remember location.

How it works: Whenever you open KeePass it will access the file on your server.  Whenever you save the file it will upload the newest save to the server.  From now on, from any machine, your passwords will be updated in real time and you will always have the latest passwords!  If you are on a new computer – just download KeePass again, then file > open > open URL.

*  If you like this solution, send KeePass a donation – this is a well supported and extremely useful program.

How Important are Incoming Links

If you have a Web site, you know that people need to be able to find it. In order for them to do that, you not only have to get the word out there but you also have to make people see that what you have is important when it comes to what they are looking for.

Inbound links can help raise your chances of getting a better ranking in the search engines, but only if they have relevance to your site and if they come from sites that are also high-ranking. Both of these things are important, and which one is more important is arguable. In the past it was believed that the page ranks of inbound links were more important than anything, but many of the larger search engines have since changed their algorithms.

With that being the case, the relevance of the sites that are giving you inbound links and the keywords that they use are becoming more significant than the page rank of the sites that offer the links. One thing is clear, however: getting inbound links to your site from relevant sites is crucial if you want to succeed and see your page rank rise.

Is More Really Better With SEO?

A lot of people think that more is better when it comes to SEO, but there is a caveat to that. It largely depends on how you’re expanding and whether your sites can be linked to one another.

In other words, the first thing that you need to do with SEO is to have a main, authoritative site. If you haven’t built one, that would be the first thing to do. From that point, you can create niche sites that link back and tie in to the main site. If you don’t create niche sites that are related to the main site, though, you might find that the SEO won’t do you much good. It’s also important to keep in mind that it takes time to build authority, even if you have a good site.

People have to be able to find you and they have to believe that you know what you’re talking about. That means that the site – or sites – that you create should have valid and interesting content on them along with the SEO targeted words and phrases. If the site content isn’t any good, the SEO won’t be nearly as effective as you had hoped.