One Way Links From an eBay Store

If you are into search engine optimization (SEO) then you know the importance of one way links. Reciprocal linking (or trading links) with relevant websites is still useful but one way linking has become increasingly important to online visibility. Obtaining high quality inbound links to your website without offering a link in return is tough work, and not always free. You have to be willing to set aside a reasonable budget for link building, but it is well worth the money and it is the smartest SEO investment you can make.

Popular ways of obtaining one way links to your website:

• Directory listings – some are free, some you must buy (usually permanent)
• Blog / Forum postings – social media/viral marketing

One way of acquiring backlinks to your site that is often overlooked and hardly ever talked about is from an eBay Store. eBay actually setup their store pages to be quite search engine friendly, which e business marketing specialists can use to their advantage. They let you specify the titles and keywords for all of your category pages. With a basic eBay Store subscription you are allowed to create 5 custom store pages. These pages are automatically built into the navigation of your store and quickly become indexed by the search engines. You can then deep link to pages within your website from the text on these custom pages in your ebay store.

SEO benefits of an eBay Store:

• Ability to specify titles and keywords for category pages
• Search engines love eBay listings
• Deep linking to pages within your website (one way links)
  
• Ability to control the anchor text of these backlinks
  

eBay has some strict policies regarding linking to external websites from listings or store pages. You must only link to outside pages that do not directly offer the same or similar items for sale (example: you can’t link to a product page on your website from your ebay store if the webpage shows a ‘buy now’ button or any prices)

It is wise to limit the outbound links on your ebay store pages to 3 or less per page. This would be about 15 total links from your ebay store to different pages on your website. A smart thing to do would be to link to the homepage on your website with about 5 of those links and with the remaining 10 link to different pages within your site (i.e. category pages or informational pages).

When you figure that a basic eBay Store will cost you $15.95 per month you can imagine what a great investment it is – not to mention you will probably sell your items as well. 15 one way inbound links for under twenty bucks? you can’t beat that.

The whole point of everything mentioned above is to improve search engine rankings and ultimately the online exposure of your business. The more keyword-rich backlinks you have pointing to your website the higher you will rank. Spend the extra time on your link building… it could be the single most important factor in search engine optimization.

Posted under Link Building by chizarium  Print This Post