Investigating Links Before Doing Business: Some Helpful Tips

Whether you fall on the more search-engine side of SEO or not, it’s helpful to know more about what you’re getting into, right?

We’ve seen it all before: a client’s website gets banned immediately after you greenlight them, and even though it wasn’t your fault, the timing is, let’s be honest, awful.

Normally, you try your best to improve aspects that are immediately within the client’s control. That’s just common sense of course. Most average to large websites have link equity they aren’t utilizing wisely, so naturally technical and structural stuff is normally investigated early on.

Let’s look at pre-sales due diligence. Our tactics for onsite investigation include:

1) Site querying to see how many indexed pages they have in relation to the actual size of the website;
2) Searching for our potential client’s keywords across the site;
3) On crucial pages, peeking at their source;
4) And of course, checking the site’s own linking structure.

For back links (off site), we do things like:

1) Optimizing anchor text on numerous occasions;
2) Sitewide links;
3) Shadow (hidden) links;
4) Sponsored links;
5) And last but certainly not least, links from low quality sites.

Posted under Get Links by Luna  Print This Post