How Best to Brand for Profiles

How often do you consider the branding impression that’s created on profiles you create? Be honest now. Me too.

There are a few tactics you can employ to ensure that you’re branding yourself appropriately and perhaps most important: effectively.

Choosing a Name:

SEO, reputation management intentions, and branding itself should be key considerations when creating a name for your profile.

• First, and you should really only use this if it’s part of your branding goal, you need to seriously consider adding a geographic modifier to your name.
• Secondly, but no less important: use the precise name of the company. Don’t do silly play on words or a name you picked out of the ether. And an addendum to both of these: own the exact match brand name.

Don’t Underestimate the Power of Personal Branding:

• Full names must be included. Let’s face it, those cute little usernames we created seven years ago may start to haunt us—or already have and we just don’t know it.

Search Ranking Boosters:

• Use a photo that’s funny or appealing, but be careful to not have it associate directly back to your brand or even yourself.

Posted under Basic SEO Techniques by Luna  Print This Post