Search Engine Optimization & Internet Marketing

Jul
30

Google – Ranking Decisions Are Still Elusive

BloomSEO

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Even though Google says that they talk about their ranking philosophy, some of it can still be confusing and there’s no real way to know if the company’s providing all the details or only a portion of what they actually do.

Originally they said that they had hundreds of reviewers who would make determinations as to how sites should be ranked, and that was how your Website got to the top (or the bottom) of the list. Now, they share more information about the algorithm that they use to produce the results that you get when you search for something – but they don’t really give the details.

Google doesn’t always return good results, either, and the company sees those times as a reason to adjust their algorithms and keep working to ensure that people get what they need when they search.

The company can’t give the specifics behind what they do and how they do it, though, or every search engine out there would be copying them. Despite the problems that they sometimes have with searches they’re still seen as being one of the best and most accurate search engines out there.

Posted under SEO, Search Engine Optimization, Search News by Luna Print This Post Print This Post
  1. BloomSEO Said,

    Google doesn’t want anyone to understand much about PageRank (the name of the search algorithm). Those that try to ‘beat’ Google are sure to find themselves on the losing end of rankings. They might get away with it briefly, but any success is short lived.

    Our philosophy is to create relevance. The search engines WANT to deliver visitors to your site. IF your site is exactly what visitors are looking for. It’s good for you, it’s good for the search engines, and it’s good for your visitors. Deliver useful, relevant content. Once you have content, then (and only then) should you use every means possible to make everyone aware of your site. Yes, it still takes effort — but at least now, the search engines are happy to let you move up the rankings.

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