Ethics and SEO

Contrary to what you may have heard, no SEO expert can guarantee top ten placement in any search engine, especially when merely relying on keywords. This is all a marketing strategy employed by so-called SEO specialists to get your hard earned dollars.

In fact, no honest business would even take on a client insisting that one or two common phrases will lead them to the top of the rankings. Its important to know that search engines base rankings on genuine content which includes link popularity and the proper use of relevant terms.

The best way to rank well in a search engine is to build your pages with the appropriate architecture and provide your visitors with quality content whether it’s a product, service or valuable information. While they may advance momentarily, those stuffing keywords into their pages or purchasing links never stay at the top for long.

Cheaters never win, even at SEO

So before you purchase service with that all-knowing specialist, consider this – there are no guarantees in SEO. You can save a few bucks and achieve a quality ranking by learning how to properly build and market your site.

Demographics and AdWords…A Good Combination

Google AdWords has been
popular for a while, but it doesn’t always give people the results that
they’re looking for. To get good ads that are well-positioned, a person or a
company has to pay a lot of money. There is money to be made of course,
especially if a lot of people click on your ads and end up making a purchase.

This doesn’t mean that no one outside of that
demographic group will see your ads. If a man goes to a site that has women as
a targeted audience he may find your ad and you could make a sale that way.
The same is true for age, ethnic makeup, religious preference, or any other
criteria that might affect where your ads go and how much money you make
because of them.

Get High Quality Front Page Links

There’s one person you can always turn to who will give you a front page link that has any text you want. That person is you! This is the network SEO strategy.Why buy one site when you can buy 20? Domains are dirt cheap. Buy a bunch with industry related keywords in the URL. Write a few articles, add a few videos, maybe even install a blog. Build a few links to each one, then let them age some.

Soon you’ll have 20 domains you control that are all within the niche your primary site is in. Now write a nice post on the front page of all of them. You just landed 20 of the highest quality links possible. A glowing review, a great link with the keywords you want.

SEO professionals have been using this technique for years. If you would prefer to have your SEO campaign professionally managed, start by getting your FREE SEO Report.

How to Build Relevant Links

Finding relevant sites that will place your link is essential.  Ideally you’ll want to create a database or spreadsheet with sites related to your industry.  Then sort the sites by PR and take out any duplicate sites in your list.  Start at the top and work your way through them.

How do you find relevant sites that will provide links?  Good question.  Do a search on the top search engines for your keyword, plus some of the most common terms found on link pages.  Here’s an example:  Insert Keyword Here “add site”

Besides “add site”, here are some other common terms:  add link, submit url, submit site, submit link, add website, add web site, suggest link, suggest site, suggest url, favorite sites, favorite links, favorite websites, reciprocal, link exchange, and many others.  This list should get your started.

Be sure to keep track of which sites you’ve contacted.  You don’t want to annoy or spam other site owners.  Stay organized.

Pay Per Click Strategies

1. Put up 3 ads at a time. Let them run a week or so, then look at the numbers. Get rid of bottom 2 — design 2 new ones based on winner, and run them for a week… repeat.

2. Keywords, keywords, keywords. Whenever you think of a possible term someone in your market would type in, email it to yourself right away. Then add it to campaign later. Also… use the word to create new words. There are many paid tools… but Google also has a free built-in tool. Use any tools available to you.

Example: You may think, oh yeah… someone that might buy my product would be looking up the xxxxxxx regulation that applies to their industry/hobby. Add that to the keyword list.

3. Ideally every keyword would have it’s own custom ad. But, that is not realistic. You might end up with 20,000+ keywords. Some of which rarely get traffic, making an ad for each is too time consuming. So you will want to break them into categories and have custom ads for each category.

Example: You may decide basic users/buyers of your product will have concerns about ‘ease of use’ — so that would go into the ‘Easy to Use’ campaign. Some die-hard, serious hobbyists may be more interested in the xxxxx power feature — put that into a different campaign that pushes that specific point in the ad.

Keywords can get moved back and forth. Keywords can each have a custom bid attached to them. (some convert better than others and are worth more).

Let things run a while. You need 1000 impressions to make an informed judgement on ‘click through’ …plus a week of time.

You need at least 100 clicks on a keyword to gadge the value of it.

Be patient, but always take some time to go back to the campaigns and look at the numbers. Make small adjustments, don’t over correct. Little changes here and there will slowly develop a low cost, high conversion campaign that you can profit from.