A Model Site for Getting to the Point

Sometimes while investigating sites and industries I am struck by the simplicity of a site ranking well.  It’s often the case that the largest sites with complex linking structures and visually appealing content management systems rank at the top for competitive terms.

There is more than one way to accomplish the goal of ranking well.  A concise, straight to the point site, can do very well.  TeenModelStar.com is a site with few pages, but seems to be a top ranked site for terms such as teen model.  The lesson here is:  keep it simple, if simple is all that your visitors require.

Fix A Failing Pay Per Click Campaign

PPC campaigns are a common source of revenue, on today’s internet. Unfortunately, nearly 80% of new advertisers never see a return on their initial investment and eventually drop out. Here is what they are doing wrong and what can be done to fix it:

Use Keywords: Many new advertisers fail because they ignore the basis of all search engine results - keywords. A targeted keyword phrase should be inserted in every one of your headlines, for each advertisement and preferably something that entices the visitor to click on the ad.

Target Your Landing Pages: Instead of creating links that lead back your homepage, set up a landing page that is targeted for specific users. This should provide the visitor with all the information they need and spares them of navigating through your site to find it.

Stay Away from Multiple Campaigns: Using too many campaigns can be your biggest downfall. In fact, there is really no need to take this route unless you are marketing two or more different products, or targeting different regions. By sticking with a single campaign, you can invest more time into making it successful.

5 Pay Per Clicks Hints

PPC campaigns are often challenging, as that important ad could be one of many competing for the same attention. Here are a few tips to help you trigger your campaign:

# 1 - Present a question - even impulse can be triggered by curiosity. Place a question in your PPC headline and take advantage of that curiosity, by trying to relate on a personal level.

# 2 - Add some humor - everyone likes to laugh. Scripting your ad copy in a manner that draws some positive emotion is more likely to get a response.

# 3 - Go regional - depending on your niche demographics, you could make your ads more appealing, by including the name of a particular city or state. The ad will appear more relevant to the visitor and possibly inspire them to click it.

#4 - Tell a story - instead of using an all-out advertising approach, your PPC campaign could be more effective with a captivating storyline. This creates empathy and often parallels with the visitor’s own experience.

#5 - Call to action - some of the most successful PPC campaigns are those using a call to action. This could be something as simple as “subscribe here” or “download free e-book.”