Search Engine Optimization & Internet Marketing

Archive for the ‘Link Building’ Category

Oct
31

Link Trading- What You Need to Know

BloomSEO
Posted under Link Building


If you plan on trading links, there are some things that you should know. You’ll probably start seeing some link trading offers in your inbox once your Website has been established for a while. There are some advantages to trading links with others.

Basically, you put a link to their site on your Webpage and they put a link to your Website on their page. It takes a little bit of time to do that, but it’s really not difficult. Some people wonder what the point is, but you get free advertising by trading links, and that can be a great thing, provided the site that wants to trade with you is a good one. You can also put a lot more links on your site that way, and search engines like links, as long as they are legitimate. With that being the case, the more the merrier.

Just make sure you pay attention to the sites that you’re linking to. If they don’t represent the kinds of values that you have or they would be detrimental to your site or your customer base, you don’t have to trade links

Oct
27

Link Building Done Right

BloomSEO
Posted under Link Building


So, you want to build links? There’s a right way and a wrong way to do that. The best way is through services that help you build links and that don’t charge you a lot of money. There are quite a few of them out there, and they can benefit all kinds of businesses with the opportunities for link building. Since a lot of them are free or very inexpensive, you can get started right away.

They mostly work like this: for every piece of information that you provide (article, etc.), you get a link back to your site. It has to be something that you wrote or that you have permission to use. You can’t just steal something from someone else’s site, lay claim to it, and try to get links that way.

By doing it the legitimate way it brings traffic in, it’s not spammy, and it doesn’t require you to buy links from sites that might be less than reputable. Most of these sites make their money from advertising, so they don’t have to worry about charging you money.

Aug
20

The Truth about Reciprocal Links

BloomSEO
Posted under Get Links, Link Building, SEO

 Reciprocal linking is positive

Let’s clear up some misconceptions about reciprocal linking.

1. Words like “diminished results” and “carry less weight” do NOT mean reciprocal links are worthless.
2. Reciprocal links WILL positively affect your rankings.
3. If you give a reciprocal link and the other web master removes the link - you haven’t damned your site to hell. It’s fine, doesn’t hurt a thing. You should remove the link, simply because your link partner has broken the trust - but you don’t have to watch your links daily or even monthly.
4. Reciprocal links (especially blog roll links) can generate traffic in their own right. Let’s not forget, bringing people to your site is the goal! If you have an opportunity to increase your traffic, exposure, or brand — take it! Never pass up an opportunity just because you think the search engines would disapprove.

Finally: Don’t be stingy. Give links generously. Credit your sources with a link. Provide valuable links for your visitors. This will help, not hurt your SEO efforts.