Inbound links can help raise your chances of getting a better ranking in the search engines, but only if they have relevance to your site and if they come from sites that are also high-ranking. Both of these things are important, and which one is more important is arguable. In the past it was believed that the page ranks of inbound links were more important than anything, but many of the larger search engines have since changed their algorithms.

With that being the case, the relevance of the sites that are giving you inbound links and the keywords that they use are becoming more significant than the page rank of the sites that offer the links. One thing is clear, however: getting inbound links to your site from relevant sites is crucial if you want to succeed and see your page rank rise.

With the success of Google and the fact that so many people use that particular search engine, being in its rankings is extremely important. If Google sees something as ’spammy’ it’s a problem for the owner of the site, and that’s the main problem with paid links. They aren’t viewed favorably. As Google continues to devalue paid links, you’ll see less and less of them. There are certainly still people who are using them, but that doesn’t mean they’ll continue to in the future or that they’re having the success with them that they used to. Right now, however, Google is mostly targeting link sellers, so link buyers are still able to profit, to some degree, in some markets.

As long as Google doesn’t change the algorithm it has and the way that it’s search engine works, the paid links will never completely go away, because there are still ways for some people to continue to profit from them.

Links need to be legitimate to be out there on the Web, and buying them means that they aren’t legitimate at all. However, a lot of people do it and they get away with it for a long time without getting caught, so they must think it’s alright.

The bottom line is that there is risk with it, just like there is risk with anything that you do in the Website/link/SEO field. If you think that there’s too much risk, don’t do it. If you’re going to do it, be completely open and honest with your clients about it so that you can sleep at night. If something does go wrong, your clients will have been warned beforehand, so coming back on you is less likely.

We’ve seen it all before: a client’s website gets banned immediately after you greenlight them, and even though it wasn’t your fault, the timing is, let’s be honest, awful.

Normally, you try your best to improve aspects that are immediately within the client’s control. That’s just common sense of course. Most average to large websites have link equity they aren’t utilizing wisely, so naturally technical and structural stuff is normally investigated early on.

Let’s look at pre-sales due diligence. Our tactics for onsite investigation include:

1) Site querying to see how many indexed pages they have in relation to the actual size of the website;
2) Searching for our potential client’s keywords across the site;
3) On crucial pages, peeking at their source;
4) And of course, checking the site’s own linking structure.

For back links (off site), we do things like:

1) Optimizing anchor text on numerous occasions;
2) Sitewide links;
3) Shadow (hidden) links;
4) Sponsored links;
5) And last but certainly not least, links from low quality sites.

The quickest and cheapest way of offering free online games to build links is to just link up to an existing game. A few lines of cut and paste code will do that for you, but you mustn’t brand the game as your own. You can also purchase a license for a game. You can custom brand it then, but it’ll be found all sorts of other places, too, and it’s not unique to your site.

If you want a game that’s completely yours, you can have a custom game developed for you, but it can cost big bucks, depending on what you want and who creates it for you. Of course, this will also give you the biggest link-building benefit. Starting off with a freebie and seeing if traffic to your site increases is probably the best way to get things moving.

Need to generate links fast? Who doesn’t? Here are five quick ways to get those links going:

• Make sure your site is submitted to any and all of the get-listed-quickly directories that are out there.

• Start a blog at several sites. This is free at a lot of places on the Web, and it gets you noticed.

• If you have social media accounts (and you should) you can add your links to them, as well.

• Look for broken links and see if there’s a great domain name you can get for next to nothing. Then do a permanent redirect.

• Make useful comments on recent posts at dofollow blogs. Don’t comment on things from a year ago or spew a lot of random nonsense. That won’t help you out.

Following these five simple tips will help you to get more links quicker than you thought possible. When you’re trying to build a business, who can ask for more than that?

Let’s clear up some misconceptions about reciprocal linking.

1. Words like “diminished results” and “carry less weight” do NOT mean reciprocal links are worthless.
2. Reciprocal links WILL positively affect your rankings.
3. If you give a reciprocal link and the other web master removes the link – you haven’t damned your site to hell. It’s fine, doesn’t hurt a thing. You should remove the link, simply because your link partner has broken the trust – but you don’t have to watch your links daily or even monthly.
4. Reciprocal links (especially blog roll links) can generate traffic in their own right. Let’s not forget, bringing people to your site is the goal! If you have an opportunity to increase your traffic, exposure, or brand — take it! Never pass up an opportunity just because you think the search engines would disapprove.

Finally: Don’t be stingy. Give links generously. Credit your sources with a link. Provide valuable links for your visitors. This will help, not hurt your SEO efforts.

Ever wonder how a website gets the top spot on Google?It’s all made possible by a technique known as search engine optimization. Learning SEO doesn’t take a college degree, but knowing where to begin can be difficult. To get you on the right track, we have provided five easy tips to set things in motion.

Keyword Research

To rank well in a search engine, you must not only know your niche, but your target audience as well. Think of words and phrases potential clients may enter when looking for your product or service. Several research tools are available for this cause such as Wordtracker and Google AdWords.

Page Titles

Implement keyword phrases into the titles tags of your pages as they are favorable with every search engine. Make sure the title reflects the content of your page and consist of keywords your niche audience may use.
Build For Spiders

Spiders are the robots that help your pages get indexed in a search engine. They go after text and cannot comprehend images and dynamic graphics. If your site must contain these features, make sure they’re linked to text-rich content.

Link Exchange

Getting involved in a link exchange program is never a bad idea. The more your pages are listed on the web, the better your site will rank.

Be Diverse

Keywords are important, but you should never fall in love with just one. Just because your site specializes in baseballs, that doesn’t mean it has to be the only keyword.

When blogging first caught on, a person could just blog about a topic that others were interested in and have a huge readership. Put a few links and ads on there, and you had yourself a great moneymaker for only a few minutes worth of work each day.

Now those days are over, but that doesn’t mean you can’t be successful as a blogger, you just have to work at it a bit more.

Finding a good niche that people are interested in is the key, but there are so many blogs today that yours has to stand out. You need a plan for your blog, instead of just throwing it out there randomly.

Know what you’re going to talk about, have knowledge of your topic, and find out about your audience before you start posting and getting frustrated because no one is reading what you’ve got to say. It’s much more important for you, if you want to make money, to talk about something that you enjoy and that other readers can relate to.

If you don’t care about your topic and are only writing to make money, your readers will see that and go elsewhere to get their information.

Another advantage to having a blog, regardless of your industry, is a blogs ability to add weight to your organic position by utilizing long tail keywords. Ask us how having a blog can help you attract more business.

Soon you’ll have 20 domains you control that are all within the niche your primary site is in. Now write a nice post on the front page of all of them. You just landed 20 of the highest quality links possible. A glowing review, a great link with the keywords you want.

SEO professionals have been using this technique for years. If you would prefer to have your SEO campaign professionally managed, start by getting your FREE SEO Report.