Archive for the ‘Business Strategies’ Category
Oct
08
Posted under
Business Strategies,
Search Engine Optimization 
Does size really matter? The age old question that rings in the ears of man, now haunts the webmaster looking to make his way online, through search engine optimization. The answer to this question can be applied to both scenarios - its not the size that matters, its what you do with it.
Big websites carry out big marketing schemes, because they can afford to. In a sense, they have to, as competition is fierce. These companies often go to the extreme to reach the top of the rankings, investing in expensive services and staff to make their sites more search engine friendly.
If you find yourself competing with a company ranking higher in the search engine, don’t sweat it and certainly don’t break the bank trying to keep up. Instead, focus on a set of keywords that compliment your site and appeal to your audience. Most importantly, build your site with rich content, that will encourage the conversions for which you’re looking. Just because the big companies outrank you, doesn’t mean that they will have more traffic or sales than you.
Oct
07
Posted under
Basic SEO Techniques,
Business Strategies 
There are numerous strategies that can be employed to boost search engine rankings and generate more traffic to your site. We all know about keywords and link popularity, but other methods can be just as effective. One technique being used more frequently is called the breadcrumb trail, a strategy that combines the power of keywords and link popularity.
A breadcrumb trail is simply a group of structured links on a web page, that allows visitors to access other pages which are higher within the structure of your site. For example, you can start with the Homepage, move onto Categories, then your Article page and so forth. Not only does this make navigation easier for your visitors, it aids SEO efforts, by allowing you to implement anchortext in the form of links on your pages. This is a great way to naturally attract the search engine spiders, without overdoing it.
Breadcrumb trails have become very common, as you typically find them at the top, side or bottom of a web page. This navigation system is simple, yet effective; definitely one of the easiest ways to please your visitors and the search engines at the same time.
Oct
06
Posted under
Business Strategies 
If you are looking to gain exposure for your service, product or website, implementing a strategy that involves SEO and branding might be your best option. Both can play an equally important part in your marketing scheme, allowing you to achieve continuity and reach a broader audience, while expanding your business.
Branding gives you a means to step away from the industry and establish more of a connection with your audience, going far beyond the basic robotic strategies of SEO. When using such an approach, keywords remain important, but the key here is emotion. Instead of building your site strictly for the search engines, you need to build for prospects, while putting your products and services on the front line. Don’t sell yourself short or your potential clients. Most people know what they want, so if you’ve got it, it should be branded into your SEO efforts.
Deep keyword research, scalable content in the form of captivating landing pages, appealing product descriptions and compelling images, all offer your brand to visitors in a tailored fashion - far more attractive than the stale, industry-standard strategies employed by most of your competitors.
