Breadcrumb Trails Are Not Just For Hansel and Gretel!

There are numerous strategies that can be employed to boost search engine rankings and generate more traffic to your site. We all know about keywords and link popularity, but other methods can be just as effective. One technique being used more frequently is called the breadcrumb trail, a strategy that combines the power of keywords and link popularity.

A breadcrumb trail is simply a group of structured links on a web page, that allows visitors to access other pages which are higher within the structure of your site. For example, you can start with the Homepage, move onto Categories, then your Article page and so forth. Not only does this make navigation easier for your visitors, it aids SEO efforts, by allowing you to implement anchortext in the form of links on your pages. This is a great way to naturally attract the search engine spiders, without overdoing it.

Breadcrumb trails have become very common, as you typically find them at the top, side or bottom of a web page. This navigation system is simple, yet effective; definitely one of the easiest ways to please your visitors and the search engines at the same time.

Posted under Basic SEO Techniques, Business Strategies by Luna  Print This Post