5 SEO Mistakes You Can Workably Avoid

Here are 5 of the most common mistakes and omissions you can easily avoid while optimizing your site for search engines.

1. Not knowing your keywords – Far and away the most common mistake people make. Site owners often use keywords or keyword phrases that are, in their minds, descriptive of their website. However, an average user might use totally different words while searching for your product. You have to think outside yourself, remember, you’re not the target audience.

2. Empty pages (lack of content) – Another common mistake. All search engines are almost strictly text-driven, in other words: they see websites as a plain text. Spiders, while crawling the Web, are primary looking for quality, non-duplicate content. Without it, it’s virtually impossible to achieve high organic rankings.

3. Ignoring title and h1 tags – Leaving the title tag empty and/or not including h1 heading on your pages is fairly common. Both tags are extremely important; you should include your keywords in them if possible. Not too mention, text in your title tag shows in search results as your page title.

4. Frames-based website – Frames disrupt a fundamental concept of the Internet: individual pages linked together with hypertext. Each page should have an individual URL, and could be used as a stand-alone entity, with navigation integrated into it. Frames really mess this concept up. What’s even more crucial: search have problems reading content from them, and therefore rarely take the time to enter the site into their files.

5. A flash website without HTML alternative – You can create incredibly beautiful websites using Flash; however, while attractive to humans, search engines have a lot of trouble picking up the text. Spiders have problems reading content, and therefore are often not able to index it. If you really insist on a Flash-based website, you’ll need to provide an HTML version as well.

Posted under Basic SEO Techniques, Business Strategies, Search Engine Optimization by Luna  Print This Post