Search Engine Optimization & Internet Marketing

Archive for August, 2008

Aug
30

Research the Competition Faster

BloomSEO
Posted under SEO Research, SEO tools, Search Engine Optimization

Firefox & SEO QuakeNo matter how you slice it, investigating the back links of your competition will be time consuming for any competitive niche. This technique will speed up the process.

Using the Firefox Browser and SEO Quake you can perform this search on Yahoo: “linkdomain:urlgoeshere.com –domain:urlgoeshere.com” and easily scan the PR of all the top links for your competition. Be sure to replace ‘urlgoeshere.com’ with the sites you wish to investigate (leave out the http://www.) SEO Quake has a setting that allows you to view PR for Yahoo. Only do this search in Yahoo, it won’t work in Google.

Turn off the settings that show back links for Google and Yahoo. If you leave those settings on Google and Yahoo may temporarily block your IP address for overusing the search engines.

Now you can scan and click links to judge how difficult it will be to surpass the top ranking sites in your niche.

Aug
25

What You Need To Know About Social Bookmarking

BloomSEO
Posted under Marketing, SEO, Search Marketing

world

Social bookmarking is the process of tagging and storing a website so it can be accessed at a later time. Instead of saving it to your browser like a traditional bookmark, you are saving it to the web. Because they are stored online, social bookmarks can be shared with friends and make great marketing tools as well.

For a website with abundant content, adding social bookmark invitations to pages and other media can lead to strategies that leverage volumes of traffic along with points of visitor contact. The momentum of thousands of web pages, each with an open invitation to share, has the ability to drive in links and traffic 24/7.

There are a number of social bookmarking tools strictly designed for online marketing. SocialPoster.com provides an environment where its easy to submit news and link submissions in various industries. They also use a frames option that is very helpful at submitting links faster and keeping your submissions unique.

Aug
22

The Popularity Contest That Is SEO

BloomSEO
Posted under Basic SEO Techniques, Search Engine Optimization

Internet

Search engine visibility is the peak of SEO, there is no substitute for a relevant result when a searcher is in need. Being in the right position at the right time translates into pure lead generation and profit for your business.

Where you rank defines your company. Out of sight out of mind has never been more accurate as it pertains to search engine positioning. To the victor go the spoils; in this case, those who rank at the helm of a popular keyword or key phrase have a higher potential of attracting a higher click through rate from search engine queries.

Remember: potential without expression is nothing; it’s all about getting the market’s interest, engaging the awareness of the niche and creating rankings from the vacuum; leave nothing to chance. If your site’s structure, relevance and commitment provide a useful resource about a subject, then your pages will have greater appeal to search engines.