Archive for July, 2008
Jul
31
Posted under
Paid Search Marketing,
Pay Per Click,
Search Engine Optimization,
Search Marketing
Google AdWords has been
popular for a while, but it doesn’t always give people the results that
they’re looking for. To get good ads that are well-positioned, a person or a
company has to pay a lot of money. There is money to be made of course,
especially if a lot of people click on your ads and end up making a purchase.
However, if your ads aren’t attracting the right people you aren’t going to
make money, no matter how many people click on them. A lot of companies who
advertise don’t like to adjust for demographics because they feel it’s
unfairly ignoring others who want their goods and services. Specifying
demographics, however, like sites that target certain ages and genders, really
raises the sales numbers.
This doesn’t mean that no one outside of that
demographic group will see your ads. If a man goes to a site that has women as
a targeted audience he may find your ad and you could make a sale that way.
The same is true for age, ethnic makeup, religious preference, or any other
criteria that might affect where your ads go and how much money you make
because of them.
Jul
31
Posted under
Basic SEO Techniques,
Get Links,
Link Building,
Marketing 
When blogging first caught on, a person could just blog about a topic that others were interested in and have a huge readership. Put a few links and ads on there, and you had yourself a great moneymaker for only a few minutes worth of work each day.
Now those days are over, but that doesn’t mean you can’t be successful as a blogger, you just have to work at it a bit more.
Finding a good niche that people are interested in is the key, but there are so many blogs today that yours has to stand out. You need a plan for your blog, instead of just throwing it out there randomly.
Know what you’re going to talk about, have knowledge of your topic, and find out about your audience before you start posting and getting frustrated because no one is reading what you’ve got to say. It’s much more important for you, if you want to make money, to talk about something that you enjoy and that other readers can relate to.
If you don’t care about your topic and are only writing to make money, your readers will see that and go elsewhere to get their information.
Another advantage to having a blog, regardless of your industry, is a blogs ability to add weight to your organic position by utilizing long tail keywords. Ask us how having a blog can help you attract more business.
Jul
30
Posted under
Buzz Marketing,
Marketing,
Viral Marketing Not everyone has heard of Twitter yet, since it’s a relatively new Web 2.0 social networking site. Among those who are aware of it, not everyone knows how to use it, at least not in the best way possible.
Twitter is all about social networking and about what each person is doing on an individual basis. If you aren’t willing to post once a day or more and talk about yourself, Twitter might not be the place for you. People can get to know you through the site and they often visit the links and other information that you put on there.
Be careful not to only post links, or you’ll look like you’re only using the site for spam, and that’s a real turnoff for a lot of people.
If you are open and honest and you really talk about yourself and your interests, and if you only put links in your posts that have some relevance to what you’re talking about, you’ll have a pretty good chance of sparking some interest on the site.
That can help you market both yourself as a competent person as well as project your business as a good company to deal with.
