Why We Optimize for Google

Google emerged as the preeminent search engine early on, perhaps as soon as 1998. Slowly but surely, users recognized the value of Google’s search results. Yahoo floundered, MSN joined late in the game. And now, Google commands the search engine industry with over 50% of the total market:

Top Search Engines by Volume

Yahoo, MSN, AOL, and Ask share 40% of the total searches, while Google holds over 25% more market share than those 4 top search engines combined!

The BloomSEO Difference

The difference between BloomSEO and other SEO firms stems from the very beginning. While most Search Engine Consultants typically come from web development, or web design - our beginning was much different.

Most firms learn to do SEO due to demand. Web development companies are asked by their clients to “get my site in Google”. The web developers and designers looked up the conventional techniques and applied them to their customer’s web sites. Some of these techniques work pretty well, some are wasted effort (and dollars). For a web developer, learning the difference was never a matter of urgency. While getting the job done, was urgent - they were being paid to do the job, not learn how to maximize results and cut inefficiencies. In addition, they weren’t being paid to test the newest techniques or to experiment with original SEO concepts.

For the first 6 years we at BloomSEO only worked on our own sites. We earned our living exclusively online and we learned search engine optimization out of necessity. If we didn’t generate more traffic from our efforts, then our efforts were wasted. We quickly learned what worked, what didn’t, and what likely directions to follow to avoid wasting time on outdated techniques or misinformation.

For us, concrete results is the mission. It didn’t occur to us that our approach was different until we were asked for advice from friends and family looking to hire a web design firm. Once we realized we had a unique service to offer, BloomSEO was born.

Are You Giving Web Business to Your Competition?

Now is a crucial time for local businesses. Search Engine Optimization on the national level has gotten very difficult to enter a new, or newly promoted website into the top keyword rankings. For instance, it took us 12 months to rank top 10 for a valuable weight loss term. This same level of competition is already hitting local markets.

If you do a Google search for your industry, chances are you will get millions of results. All of them are competing for the coveted top 10 spots. Now, add your city to the search (example: Richmond Virginia Real Estate Attorney) - chances are you are seeing competition there as well. It’s only going to get worse. The longer you wait to begin a SEO campaign, the more difficult, costly, and time consuming the work will become.

Wait too long, and you have given the web to your competition. For some industries (Real Estate, Law, and Elective Medical Procedures) it is already highly difficult to rank your web site in the top 10. It doesn’t matter what your industry is. The longer you wait, the more time your competition will have to get a foothold.